One of the basic concepts taught in almost every introductory marketing course is The Four P’s: Price, Product, Promotion and Place. “Place” refers generally to distribution, i.e., where your customer evaluates and ultimately receives your product or service.
While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it’s critical for restaurants, retailers, and even many service businesses. Ironically, while “place” is often the most permanent of the four P’s, it’s also often the most overlooked.
Here are many factors to consider in choosing the location for your business. While cost is obviously a major consideration, you must also think about your various constituencies.
Income taxes and sales taxes vary greatly from state to state, as do regulatory requirements. Is the state you live in friendly to entrepreneurship? To the specific type of business you want to run? Now might be the time to consider a move if it isn’t, or possibly to open your business in a nearby state if you live near a state line.
Archive for January, 2012
This novel of Lualhati Bautista always caught my eye whenever I find myself on a decent bookstore. Its mysterious appeal tickled my interest in one of the most dramatic eras of Philippine history, the Marcos era. The writer is one of the most respected writers of our time, and is a Palanca award winner.
It’s been a big question mark why it hasn’t won as the best screenplay in the Filmfest. No doubt as to say that Dekada 70 has a most heart-wrenchingly brilliant storyline. It let’s us be witness to the events in the life of a simple family during the tumultuous time of the 70′s. During the Marcos rule, the Martial Law, and during the struggles of the subversive fugitives. Piolo Pascual, (who deservingly won as best supporting actor) played the son who was adamant on foregoing with his leftist idealism and his nationalist struggle, despite the risk of tragedies which may strike and affect his entire family. It was particularly heart-wrenching during the scene when Piolo is seen coming out from a detention cell, damaged with marks of torture. It was far more wrenching when we see Christopher De Leon, the padre de pamilya, going berserk and screaming “Pinatay nila ang anak ko!” (they killed my child). De Leon convincingly played a father whose emotions and
decisions played a large game of risk and endure. Vilma Santos, who played the mother of the children, the only woman in a family of men, is the central character of the story. It seems that she has been the only strong character among the men in his life: his husband and his children, all of which has been clouded by their own weaknesses, their emotions and how they try to desperately hide it.
The year of 2011 is most likely to be remembered as a year in which IT organizations rediscover the need to concentrate on fundamental data management issues. If you take a close look at all the major issues that challenge IT organizations today, whether it is cloud computing, storage, security or compliance, they all point back to data management.
IT organizations are being asked to account for how they manage data. Business leaders want to take advantage of the economic benefits of cloud computing that are made possible by sharing IT infrastructure. The only problem is that not only do most IT organizations not have the data management tools they need to manage that process securely, they don’t even know what data has the most business value to the organization. It’s impossible to have an effective data management strategy when your IT organization treats all data as if it has equal value.
In the meantime, IT organizations should be working on getting their IT houses in order to take advantage of all these emerging technologies. The coming year will see a lot of advancement in terms of addressing practical IT issues, but no one will really benefit from them without first concentrating on the fundamentals of IT.
In lieu of continuing the events of Geoffrey Sax’s 2005 thriller White Noise (which starred Michael Keaton and Chandra West), the supernatural thriller White Noise 2 (released in Great Britain as White Noise: The Light) begins with a separate set of characters and explores a thematically similar set of events. Abe Dale (Nathan Fillion) is a sweet-natured, contented husband and father whose wife, Rebecca (Kendall Cross) and young son, Danny (Josh Ballard) are butchered by a seemingly crazed gunman. Henry Caine (Craig Fairbrass) bursts into a diner and shoots both of them, then turns the gun on himself.
Devastated, Abe makes an unsuccessful suicide bid, then awakens in a hospital, where he finds himself in a near death experience, pulled inexorably toward a bright light. Regaining consciousness, Abe discovers his sudden, newfound ability to spot “auras” around the living that signal death in advance. He uses the precognition to save several lives from potential disaster, as a kind of ‘avenging angel,’ but soon discovers that these interventions against death wreak exceedingly dire and ugly consequences on Earth.
The new Cyborg M.M.O.7 demonstrates our continued commitment to growing our Cyborg brand by developing innovative products for passionate consumers. The Cyborg M.M.O.7 is part of our continuing initiative of building our portfolio of evergreen products that do not need to be reinvented every year.
Built upon the same platform as the award winning Cyborg R.A.T.7, the Cyborg M.M.O.7features thirteen action buttons and six programmable modes, providing access to up to 78 individual commands. Complementing the state-of-the-art 6400DPI twin-eye sensor, the Cyborg M.M.O.7 features ActionlockTM, a new feature designed to reduce fatigue when moving through open world gaming environments by allowing gamers to lock the input of left and right mouse buttons at will.