Euro RSCG Worldwide, a leading global communication agency said that travel is surviving a deep and even revolutionary change. The results are released in KNOW magazines “The Future of Travel: The New Vocabulary of Travel and Tourism.”
RSCG is very conscious in the changes of the consumer perceptions regarding on the new modes of travel and a new industry to serve them. This was analyzed on the findings of its study of 2,357 adults from the US, UK and France.

Marian Salzman, the president of Euro RSCG Worldwide PR, North America said that people have regarded travel as a way to splurge, an indulgence centered on escapism and fun.